AI is reshaping the workforce and the future of marketing

AI is not replacing the way we work. It is reshaping what is possible.

GRG CEO Bosco Anthony recently joined Ticker to discuss how AI is changing the way businesses operate, market and connect with their customers.

Since Bosco’s appointment as CEO, it has been a significant period of growth and evolution for GRG. We have expanded our global footprint, continued developing Axiom and Atlas Ad Intelligence, explored emerging opportunities such as advertising within ChatGPT, and successfully piloted our conversational AI technology, which is now progressing into human voice trials.

These milestones reflect a broader shift happening across our industry. From AI-powered search and advertising to automation and customer interactions, the opportunity goes beyond the technology itself. It is about how businesses combine human expertise, creativity and judgement with AI to work smarter and unlock new ways to grow.There is still a lot ahead, but the pace of change, both at GRG and across the wider marketing landscape, makes this an incredibly exciting time for our industry.

Watch Bosco’s exclusive interview with Ticker News.

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